We’re thrilled that you’ve discovered
Fairytale Prom & Party!

Elegant and intricate, we strive to bring you the best in prom dresses & fashion in Essex.
Book your Prom Dress fitting today!

After school & evening appointments available.
Please call for more information.

01376 743121


Our Prom Dress 2020 Collection



The Fairytale Prom & Party Guarantee.

Fairytale Prom & Party has THE Prom Dress you’ll want to wear for your special Prom Night!
We believe that regardless of  height, size or silhouette, there’s a gorgeous Prom Dress just waiting for you to find at Fairytale to wear on your special day. We take note of your dress, school and event  – and undertake not to sell the same dress twice for the same event.
That’s the Fairytale Prom & Party guarantee.


Book an Appointment

Find your dream dress with us!

Fairytale Prom & Party offer appointments with absolutely no sales pressure so why not book an appointment now.
Want to pay in instalments? Fairytale Prom & Party offer payment plans with absolutely no interest – not a penny more.

Fairytale Prom & Party offer a relaxed & stress free Prom dress shopping experience, designed to help you find the perfect prom dress.

To cater for your needs we offer a flexible appointment system.
Simply suggest an appointment time to us and we will get back to you ASAP with confirmation or if we cannot accommodate your time, then a suggested alternative which might be favourable?
Your appointment can last up to 90 minutes and you will have the opportunity to try on any of our gorgeous Prom dresses, having our full attention without any other customers.
We kindly recommend that you bring at most 2 people per appointment, being yourself, parent or guardian & family etc, and although we adore younger children, because we’re only small, we ask that you make other arrangements for them, during your time with us.
It goes without saying – no food, drink, smoking, heavy make up and fake tans.
To make an appointment please contact the shop on 01376 743121 or use our contact form.

Book your Fairytale Appointment below.

After school & evening appointments available. Please call for more information.

We NEVER share your information
We never sell the same dress twice for the same event.
Anything you think we need to know?

Fairytale Prom & Party [Fairytale Bride]

Find us on the corner of East Street and Market Hill
above Philip James Estate Agents.

17 Market Hill

Closed Sunday and Monday


Phone: 01376 743121
Email: fairytale@fastmail.com
Fairytale Prom & Party 17 Market Hill Coggeshall Colchester Essex CO61TS 01376 743121

What people say about Fairytale Prom & Party

  • We had been several places before this shop but this tops them all, my daughter was very pleased. Finally said yes to the dress!!! – plus it’s In a beautiful location.Would absolutely recommend this place if you’re not only looking for a beautiful dress but A* service at the same time.
    My daughter was able to try on as many dresses as she liked lots of choice and sizes. The ladies in the shop are wonderful making you feel at ease and no pressure to buy!

  • Well what can I say. Totally brilliant service from Alison and Charlotte, fantastic service really lovely highly recommended beautiful dresses and customer service located in the beautiful town of Coggeshall. Anyone needing prom or wedding dresses check this beautiful boutique out. I can guarantee you will not be disappointed. Thank you so much for the time and effort and general brilliant service we received today. My daughter is so chuffed with her dress.

  • Recently collected my prom dress from Fairytale Prom & Party and I’m so so pleased! Beautiful range of prom dresses and such kind and helpful service, the one to one appointments made trying on different dresses at ease. Cannot recommend enough! Thankyou for such a positive prom dress buying experience.

  • What a fantastic choice of beautiful prom dresses! The service we received was first class too and my daughter was quickly put at ease. She knew which colour dress she wanted but wasnt sure about the style so the advice offered was invaluable and the perfect dress was chosen within an hour. Thank you so much for all your help Fairytale Prom we will definitely be recommending you.

  • We had such a great purchasing experience, lots of beautiful dresses to choose from and Alison was so kind, quickly putting my daughter at ease and helping her have lots of fun choosing the perfect dress. I would have no hesitation in recommending.

  • What a gem of a find. A great little prom dress shop with a fantastic range of dresses, not only for a prom but for many an occasion and at a decent price too. The best thing about this place though was the lady running it. Someone who actually took the time to listen to what we actually wanted and didnt try to sell us the next best thing! Lovely dresses from a lovely lady.

  • Had the most wonderful experience at Fairytale Prom and Party today. Alison and Charlotte were amazing and really made my daughter feel at ease trying on so many prom dresses and helping her when needed. She came away with the dress of her dreams and is so happy. Could not recommend this shop enough. Thank you again for making my daugther feel so special xx

  • Thank you so much to Alison and Charlotte for their amazing customer service today. My daughter found her dream prom dress in their beautiful shop today and received an excellent service, whilst trying lots of equally beautiful dresses on!! 100% recommend this lovely shop for anyone that is shopping for a prom dress. The bridal range looked gorgeous too!!

  • A lovely prom shop! A wide range of dresses, something for everyone. A lovely lady running the place who was very helpful and was not pushing us at all into buying. Affordable prices. Would definitely recommend to anyone (especially if you are looking for a bit of sparkle!)

  • Visited Fairytale on weds and was very impressed with the exclusive one2one you offer it made our prom shop very stress free, fun and magical plus my daughter SAID YES TO THE DRESS!!!! Thankyou Alison for your help care & patience. Will highly recommend you a lovely lovely lady xxxx

  • Went in today dreading it as my daughter is so fussy! Absolutely flabbergasted as we walked out less than an hour later with the perfect dress for her prom! The lady we saw was so helpful, kind, and made sure we was comfortable with our purchase. 100% loved it. Xx

  • Alison is very attentive without being intrusive. She did not hurry my daughter and was very patient. It really is helpful to have an appointment system so that the customer can be more relaxed making their choice, Thank you Alison.

  • My daughter had a rough idea of what she wanted but turned out it didn’t suit her shape, Alison helped her by picking out dresses that would suit her shape. She cane out in a beautiful champagne coloured gown and her face lit up. We picked my daughters dress up this afternoon and we have one very happy young lady that cannot stop smiling. Cannot wait to wear it now. Thank you Alison and Charlotte for all your help a wonderful service and lovely, helpful ladies. Highly recommend x.

  • My daughter really was so apprehensive about the whole long dress situation for her prom but was encouraged to try on a few to humour the lady in the shop. She tried on the first one and it absolutely fit like a glove. She was astounded and the dress was sold on the spot. Great experience all round and my daughter felt great at her prom. Highly recommended.